In Episode 535, Rob is joined by co-host emeritus, Mike Taber to talk about what Mike has been up to over the past seven months with Bluetick, including an exciting reveal of a big project he’s been working on.
The topics we cover
[05:41] BlueTick partnership or merger with a CRM for field sales reps
[11:52] Delays in partnerships from pandemic and potential asymmetric upside
[15:42] How far along the CRM software compared to BlueTick?
[19:32] Considering freemium and an AppSumo deal
[32:48] Another Google security audit
Links from the show
- SonarCloud (mentioned at 17:43)
- Episode 484 | Marketing That’s Working Today, Moving from 5 to 10 Employees, SaaS Longevity, and More Listener Questions (mentioned at 22:28)
- AppSumo
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Regarding the cost to BlueTick of the lifetime subscription AppSumo want to offer, as well as some purchasers never using the product, as I think Rob said, those that do will also drop away over time, and deflation will lessen the cost of a GiB of storage, etc. Then there’s the option of of dormant accounts, whether AppSumo or not, being hibernated to cheaper storage.
In three years time, the cost of those AppSumo sourced customers might be noise.