Archive by Author

Episode 431 | Converting Free Users to Paid, Vesting, Business Ethics, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including, converting free users to paid, vesting, business ethics and more.

Read more

Episode 430 | What to Look For In a Co-Founder

In this episode of Startups For The Rest Of Us, Rob and Mike talk about what to look for in a co-founder. They touch on different aspects of evaluating someone for the role including, honesty/integrity, skill-set vs future skill-set, fixed mindset vs. growth and more.

Read more

Episode 429 | Building a Launch List of 5,900 and Grinding Out Customer Development

In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer about his new product Level. They go through the development timeline as Derrick gives insights on the early access phase, alpha testing, taking pre-orders, and going live with the MVP.

Read more

Episode 428 | Building Relationships with Agency Partners, Determining Equity Splits, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including building relationships with agency partners, selling across different currencies, determining equity splits, and more.

Read more

Episode 427 | Scaling a Software Product, Raising Prices, When to Consider CRM, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions, the topics include scaling a software product, raising prices, and when to use a CRM.

Read more

Episode 426 | Getting Started with Event Tracking

In this episode of Startups For The Rest Of Us, Rob and Mike talk about getting started with event tracking. They share some tips and tricks, 3 Core Lifecycle Events, and the purpose/importance for tracking each event.

Read more

Episode 425 | How to Launch a Product Into a Mature Market

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to launch a product into a mature market. They give a definition of what a mature market is, list some examples of established players in different markets, discuss how to tell if you should enter a particular market and how to execute on it.

Read more

Episode 424 | Our Predictions for 2019

In this episode of Startups For The Rest Of Us, Rob and Mike make their predictions for 2019. They also look back at their 2018 predictions and rate how they did.

Read more

Episode 423 | Our Goals for 2019

In this episode of Startups For The Rest Of Us, Rob and Mike set their goals for 2019 as well check in and rate how they did for their 2018 goals.

Read more

Episode 422 | Impact of GDPR on Mailing Lists, Keyword Stuffing, Shady Competition, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including the impact of GDPR, pruning e-mail lists, TinySeed and more.

Read more