Tag Archives: churn

Episode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include balancing development and marketing, overcoming hesitations about partnering, and the costs of technical debt.

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Episode 375 | How to Evaluate Per-Seat and Tiered Pricing Models

Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to evaluate per-seat and tiered pricing models. They give you their definitions and a list of pros and cons to each model. Items mentioned in this episode: Cobloom Blog WP Engine CartHook LeadFuze Churn Buster Crazyegg […]

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Episode 365 | The Real Impact of Revenue Expansion

In this episode of Startups For The Rest Of Us, Rob and Mike define revenue expansion, talk about how it differs from revenue growth, why it’s important, and ways to increase it.

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Episode 297 | How to Charge for Startup Ideas (With Guest Ken Wallace)

In this episode of Startups For The Rest Of Us, Rob interviews Ken Wallace, of MastermindJam, about his new project Nugget. Nugget is a subscription based product that sends you startup ideas on a monthly basis. Ken talks about the origins of Nugget, some of the negative and positive feedback he got pre-launch, as well as his launch strategies.

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Episode 294 | Back of the Envelope Business Model Test

In this episode of Startups For The Rest Of Us, Rob and Mike talk about back of the envelope business model test. This episode is loosely based on chapter 2 of the book, Scaling Lean: Mastering the Key Metrics for Startup Growth. Some of the points discussed are defining your minimum success criteria and converting revenue goals to customer acquisition.

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