Tag Archives: paid acquisition

Episode 362 | Calculating Lifetime Value (Not as Boring as it Sounds)

In this episode of Startups For The Rest Of Us, Rob and Mike talk about calculating lifetime value. They discuss how its done with one time versus recurring revenue and funded versus bootstrapped payback time.

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Episode 288 | How to Choose and Test a Paid Marketing Channel

In this episode of Startups For The Rest Of Us, Rob and Mike discuss how to choose and test a paid marketing channel. They talk about the mindset and approach as well as criteria for making the right choice for your business.

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Episode 239 | Email List Building From Zero to 1,000: Part II

In this episode of Startups For The Rest Of Us, Rob and Mike continue their discussion on e-mail list building zero to 1,000. They talk about the best approaches that they see working today for people trying to build a product list or launch list.

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