Tag Archives: marketing

Episode 393 | Marketing and Growth Questions Answered

In this episode of Startups For The Rest Of Us, Rob and Mike answer marketing and growth questions as well as give advice on starting a new venture.

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Episode 390 | SaaS Pricing, Sponsoring Events, Subscription Boxes and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics in this episode include GDPR, SaaS pricing, sponsoring events as a marketing strategy and subscription box companies.

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Episode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include balancing development and marketing, overcoming hesitations about partnering, and the costs of technical debt.

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Episode 384 | Bluetick Marketing Plan Teardown

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the Bluetick marketing plan. Mike breaks down his plan in three categories, one-time, ongoing, and long-term. The two go back and forth on the most effective strategies for each category.

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Episode 381 | SaaS Marketing from Square One

Show Notes

In this episode of Startups For The Rest Of Us, Rob and Mike talk about SaaS marketing from square one. Topics include where to start marketing, what types of channels to use, and what your timeline will look like.

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Episode 353 | Noah Kagan’s Post-Launch Advice for Bluetick

In this episode of Startups For The Rest Of Us, Mike and Noah Kagan of AppSumo, talk about the evolution of Bluetick. Mike discusses how the idea came about, development, and issues faced along the way. Noah provides some post launch marketing advice and tactics.

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Episode 296 | Launching 100 Projects in One Year

In this episode of Startups For The Rest Of Us, Mike interviews Justin Jackson about launching 100 projects in a year. Justin talks about the goals and idea behind his MegaMaker project. He talks about some of the products he has come up with and how he went about marketing those products.

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Episode 288 | How to Choose and Test a Paid Marketing Channel

In this episode of Startups For The Rest Of Us, Rob and Mike discuss how to choose and test a paid marketing channel. They talk about the mindset and approach as well as criteria for making the right choice for your business.

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Episode 279 | How Google’s New Search Results Will Affect You

In this episode of Startups For The Rest Of Us, Mike interviews Dave Collins, SEO and internet marketing expert about Google’s new search results. They discuss how these recent changes will affect small business owners and what you should be doing to stay up to date.

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Episode 243 | The Tools We Use to Run Our Startups

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the different tools they use to run their startups.

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