Episode 252 | The Unconventional MVP with Jesse Mecham

In this episode of Startups For The Rest Of Us, Mike interviews Jesse Mecham about the unconventional MVP. Jesse talks about his background and company as well as his first product he put out in the market.

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Episode 251 | Email Marketing Demystified with Matthew Paulson

In the episode of Startups For The Rest Of Us, Mike interviews Matthew Paulson, founder of marketbeat.com, about email marketing. They also discuss his upcoming book “Email Marketing Demystified”.

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Episode 250 | 10 Ways to Use Engineering as Marketing

In this episode of Startups For The Rest Of Us, Rob and Mike talk about 10 ways to use engineering as marketing. They define engineering as marketing and discuss how it can help generate awareness of your company and product.

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Episode 249 | Finding Your Competitors’ Customers, Pre-validating a WordPress Plugin, How to Hire a CTO, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike talk about finding your competitors’ customers, pre-validating a WordPress plugin, how to hire a CTO, and they answer more listener questions.

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Episode 248 | 14 Ideas for High Impact Lead Magnets

In this episode of Startups For The Rest Of Us, Rob and Mike talk about 14 ideas for high impact lead magnets. They discuss the types of things you can offer in exchange for email addresses.

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Episode 247 | Focusing on People vs. Process

In this episode of Startups For The Rest Of Us, Rob and Mike discuss valuing people versus process. They dive into the question whether you have to hire exception people or run your business based on process.

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Episode 246 | 9 Reasons Why People Won’t Buy Your Product (And How to Fix Them)

In this episode of Startups For The Rest Of Us, Rob and Mike talk about reasons people won’t buy your product and how to fix it. They discuss common objections people have about products and why it prevents them from making a purchase.

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Episode 245 | Tips for Fighting Stress and Anxiety as a Founder

In this episode of Startups For The Rest Of Us, Rob and Mike talk about tips for fighting stress and anxiety as a founder.

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Episode 244 | Competition, Transparency and Funding with Baremetrics Founder Josh Pigford

In this episode of Startups For The Rest Of Us, Rob interviews Josh Pigford, the founder of baremetrics about competition, transparency, and funding.

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Episode 243 | The Tools We Use to Run Our Startups

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the different tools they use to run their startups.

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