Episode 380 | Allocating Your Marketing Budget, Minimum SaaS Documentation and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include marketing budget allocation, documentation for SaaS, and digital marketing

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Episode 379 | There and Back Again, a Founders Tale of Services to Product to Services

In this episode of Startups For The Rest Of Us, Mike interviews Marie Poulin, chief designer and digital strategist at Oki Doki, about her journey from consulting to products and services.

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Episode 378 | Billing Systems Suck, Here’s How to Make Yours Suck Less

In this episode of Startups For The Rest Of Us, Rob and Mike talk about billing systems. Some of the topics covered include monthly vs. annual, credit cards upfront/or not, dunning, and paid vs free trials.

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Episode 377 | Staying Sane While Starting Up With Dr. Sherry Walling

In this episode of Startups For The Rest Of Us, Rob talks with Dr. Sherry Walling about staying sane while starting up. Sherry talks about her work with the founder community as a clinical psychologist. How to deal with stresses and fears while growing a business and the importance and power of retreats.

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Episode 376 | SaaS Revenue Patterns, Increasing Annual Renewals, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including SaaS revenue patterns, annual renewals, and choosing a tech stack.

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Episode 375 | How to Evaluate Per-Seat and Tiered Pricing Models

Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to evaluate per-seat and tiered pricing models. They give you their definitions and a list of pros and cons to each model. Items mentioned in this episode: Cobloom Blog WP Engine CartHook LeadFuze Churn Buster Crazyegg […]

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Episode 374 | Text vs Video, Finding a Mastermind, Joint Ventures, and More Listener Questions

In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include videos vs text, finding mastermind groups, and trials versus demos.

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Episode 373 | How to Craft Your Homepage with Lianna Patch

In this episode of Startups For The Rest Of Us, Mike interview Lianna Patch, a conversion copywriter about how to write copy for your homepage. Some of the topics include the basic process for crafting a homepage, how much time to spend on copy, and common mistakes.

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Episode 372 | Our Goals for 2018

In this episode of Startups For The Rest Of Us, Rob and Mike do their annual goals episode. They revisit goals from 2017 and rate how they did as well as look ahead at goals for 2018

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Episode 371 | Launching to $4K in Monthly Revenue with Laura Elizabeth from Client Portal

In this episode of Startups For The Rest Of Us, Rob interviews Laura Elizabeth from Client Portal about the launch of her WordPress plugin and getting to $4K monthly revenue.

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